For years people have been creating Flash Banner Ads but with the rise of the mobile web and ever-decreasing support for Adobe Flash on mobile devices, are they still relevant? The simple answer is “no”.
While Flash on the desktop PC isn’t going away for the foreseeable future, it’s a far less dominant force than it once was and it’s all but disappeared from mobiles and tablets due to the technical incompatibility with iOS & Android devices. On smartphones & tablets Flash banner content will, by default, be replaced with an animated gif, just like ads used to in the 1990s.
We didn’t like that idea so, following our own advice about creating unique mobile & tablet web experiences, we now offer full-page ads for mobiles, delivering experiences that resonate with your customers.
Contact Narrative (previously THBOOM!) for more info about how our HTML Banner Ads and Optimised Landing Pages might fit in your business’s online strategy.