eCommerce at Creative Bedfordshire

We’ll be talking eCommerce for the small, creative business (with a focus on Shopify), at the Creative Bedfordshire event on 3rd Nov at the Gordon Arms on Castle Road, Bedford. We’ll be giving a quick-start guide to eCommerce as an introduction to those looking to take their first steps. Essentially we’ll be explaining how easy it is to start selling online today, the …

Hidden Netflix Genres And The Paradox of Choice

You don’t get many surprises with Netflix. Netflix won’t, for example, suddenly pop a list of Japanese action movies into your results just because they have them available, because that would be unexpected to most of its customers. Netflix aims to provide a better user-experience by curating your results and that’s usually a good thing. Netflix has to work for the masses, across …

Google SEO Update Favours Blue Websites

01 April 2016 [ edit: Before reading this, you should probably check the date it was published on ] First it was keywords, then it was inbound links, SSL, social & mobile support and then Accelerated Mobile Pages but the latest innovation to Google’s algorithm appears to favour blue websites, or ones that heavily feature the colour above all other colours. Websites featuring the colour blue …

Never trust anyone who is passionate about their work

[ edit – 02 June 2016 : I stumbled Google says “Passionate People Don’t Use The P-Word… which summarises parts of Erick Schmidt’s book, How Google Works, suggesting that Google share many of the same concerns as I do about people who claim to passionate. ] If I had a penny for every time someone told me they were passionate about one-aspect-of-their-job-or-another, I’d probably have enough …

sales through mobile and tablet plateau

Online Sales Through Mobile & Tablet Plateau

It looks like the the way in which we buy online is beginning to settle down. While, overall, online continues to take more share of all UK retail sales, more and more people have been opting to buy through their mobiles & tablets instead of their desktop PC or laptop, until now. According to IMRG and Capgemini, 42% of UK online sales were …

The OED gets more responsive

People can be averse to change, even when that change is necessary & inevitable. The recent news that the Oxford English Dictionary is adding twitterati and meh have caused a bit of a fuss on the interweb because of this aversion to change, however there’s a more fundamental issue at play and, to truly understand the significance of this, we need to look at the …

Shopify for Charities

Shopify for Charities

The Technology Trust is offering charities a cut-price deal on Shopify, the cheap & powerful eCommerce platform, so we thought it was a good time to pass on some of what we’ve learned building successful eCommerce sites with Shopify. The Technology Trust states ” Shopify is a complete hosted ecommerce solution that allows organisations to set up an online store to sell goods. …

Formula for the Perfect Content Marketing Blog Post

Formulas can be really useful. They provide a set of prescriptive rules that, if followed properly, turn out the same results every time. We have formulas for medicine, formulas for drinks and baby formula because we want consistency and reliable results in all those things. Then we have Formula 1 racing which, to many people, pretty much exemplifies the problem …

Google Wants You To Support Smart Phones

You know what it’s like: You’re browsing on your smart phone and see a link to something really interesting; you click it and, suddenly, you’re redirected to a cut-down mobile site that refuses to show you what you were looking for. Frustrating isn’t it? Well Google thinks so too and is taking steps to discourage site owners from doing it. …

Content Marketing for small businesses. It’s ok to be imperfect.

So, you already know that it’s vital, if you want to successfully promote your business online, that you regularly put fresh content onto your website and onto social media (right? If not then read our post which covers basic digital strategy and SEO). The problem is how on earth do you find the time and how do you create all …

What is Multi-Variate Testing?

The film Groundhog Day came up in a pub conversation the other day. In the 1993 comedy feature film, Groundhog Day, Bill Murray plays Phil Connors, an arrogant, egocentric TV reporter assigned to cover the annual Groundhog Day event in a small American town. Phil wakes to find himself caught in a one-day time loop; every morning he wakes-up and is forced …

Creative Domains

  Having a memorable domain name is one of the recommended requirements of a decent website but you might have noticed that almost every domain name you can think of has already been taken. The problem is that there was a finite number of .com’s .co.uk’s etc. which is why ICANN decided to release a host of new “top level …

The End of Windows XP

What does it mean to your business? Windows XP was released in 2001 and has been Microsoft’s most popular operating of the last decade. It was stable, reliable and, for many businesses, there was no financial benefit in upgrading to any of its successors: Vista, Windows 7 or Windows 8. Officially, Microsoft stopped supporting it years ago but many businesses …

Keep Taking the Tablets

Even The Economist is reporting on it: tablets & smartphones have taken over and they’re changing the way people use the web & buy online, but it’s surprising how many organisations have yet to make the changes necessary to take advantage of this change. Does your web strategy include mobile? Research firm Gartner recently reported that Desktop PC shipments declined …

Shopify extends into POS

We’ve used several eCommerce solutions over the years but have been very impressed with newcomer Shopify. Shopify provides a low-cost entry point into eCommerce; for as little as £20 per month you can get a fully functional, very respectable, easy to use online store. It’s not enterprise level but it is surprisingly well made and, for anyone wanting to get into eCommerce, …

What’s The Future of Search

Voice is the touch-screen of search and Colloquial Search, Contextual Search & Session-Based Matching making searching smarter

Speed

Some things in life are best done slowly. Loading web-pages isn’t one of them.

The Connected Customer is Here

The connected customer isn’t just about technologies or whether you have a mobile-friendly website, it’s about radical changes in consumer behaviour & expectations that impact on your business model.

What Your Visitors Want

Fill that yawning gap between your audience’s expectations and what they often have to settle for