Hidden Netflix Genres And The Paradox of Choice

You don’t get many surprises with Netflix. Netflix won’t, for example, suddenly pop a list of Japanese action movies into your results just because they have them available, because that would be unexpected to most of its customers. Netflix aims to provide a better user-experience by curating your results and that’s usually a good thing. Netflix has to work for the masses, across …

Formula for the Perfect Content Marketing Blog Post

Formulas can be really useful. They provide a set of prescriptive rules that, if followed properly, turn out the same results every time. We have formulas for medicine, formulas for drinks and baby formula because we want consistency and reliable results in all those things. Then we have Formula 1 racing which, to many people, pretty much exemplifies the problem …

Content Marketing for small businesses. It’s ok to be imperfect.

So, you already know that it’s vital, if you want to successfully promote your business online, that you regularly put fresh content onto your website and onto social media (right? If not then read our post which covers basic digital strategy and SEO). The problem is how on earth do you find the time and how do you create all …

SEO Tips for Small Businesses

Search Engine Optimisation is one of the fundamentals of any digital strategy but SEO specialists can be expensive so, as a web consultancy, we’re regularly asked what small business owners can do for themselves. We put together the following short list of SEO essentials; some the basics that professional SEO specialists look for in a site audit. They don’t require any special …

Keep Taking the Tablets

Even The Economist is reporting on it: tablets & smartphones have taken over and they’re changing the way people use the web & buy online, but it’s surprising how many organisations have yet to make the changes necessary to take advantage of this change. Does your web strategy include mobile? Research firm Gartner recently reported that Desktop PC shipments declined …

The end of organic keyword data?

Well, you could certainly call this big news for SEO. Google is now redirecting ALL traffic to https. This means that all search terms will now be encrypted, even for users who are not signed in, which means that Google Analytics will no longer show any search query data. For the last couple of years SEOs, Marketers and website owners …

Optimising your website for search: the fundamentals

Optimising your website for search, commonly referred to as Search Engine Optimisation (SEO), is vital if you are going to succeed online. It’s possible to do it yourself but you will get much better results if it’s handled by specialist web consultants such as Narrative Industries  (previously THBOOM!) because, in addition to it being an ongoing process, the requirements are in …

Speed

Some things in life are best done slowly. Loading web-pages isn’t one of them.

The Connected Customer is Here

The connected customer isn’t just about technologies or whether you have a mobile-friendly website, it’s about radical changes in consumer behaviour & expectations that impact on your business model.