# LLMs.txt

Site Title: Narrative Industries | Digital Agency for Charity & Ethical Sectors
Description: Making charities, NFP, & ethical sectors more effective

## Pages and Posts
- [LMS for CPD Accredited Cancer Learning Modules](https://www.narrativeindustries.com/case-studies/empowering-healthcare-professionals-to-improve-outcomes-in-wm/): How a digital agency helped a cancer charity to empower healthcare professionals to improve outcomes in WM
- [SEO for Charities & Nonprofits](https://www.narrativeindustries.com/seo-for-charities-nonprofits/): [cs_content _p='6587'][cs_element_section _id="1" ][cs_element_row _id="2" ][cs_element_column _id="3" ][cs_element_headline _id="4" ][cs_content_seo]SEO for Charities & Nonprofits\n\n[/cs_content_seo][x_gap size="1em"][cs_text _bp_base="4_4"]Clear, trustworthy SEO services to help your organisation reach more people and make a bigger impact online.[/cs_text][cs_element_raw_content _id="7" ][cs_content_seo]{ "@context": "http://schema.org", "@type": "Service", "serviceType": "SEO", "areaServed": [ { "@type": "City", "name": "Bedfordshire", "@id": "https://en.wikipedia.org/wiki/Bedfordshire" }, { "@type": "City", "name": "Bedford",...
- [How to DIY Your Charity’s Digital Audit](https://www.narrativeindustries.com/2025/07/how-to-audit-your-charitys-digital-strategy-without-breaking-the-bank/): How UK charities and non-profits can assess their digital maturity without hiring consultants. A step-by-step DIY digital audit guide.
- [Why Digital Maturity Matters for Charities.](https://www.narrativeindustries.com/2025/07/why-digital-maturity-matters-for-charities/): Learn how improving digital maturity can boost income, efficiency, and engagement for UK charities in 2025.
- [July: Third Sector Digital News Round-up](https://www.narrativeindustries.com/2025/07/july-third-sector-digital-news-round-up/): Discover how the third sector is adopting AI and digital tools. Highlights from UK, EU, and global reports published July 2025
- [Google AI Mode: What Charities Need to Know to Stay Visible in Search Results](https://www.narrativeindustries.com/2025/07/google-ai-mode-what-charities-need-to-know-to-stay-visible-in-search-results/): AI Mode changes the way people find support. Charities, especially in healthcare, mental health, finance, or safeguarding, need to adapt.
- [Google AI search results and the health sector](https://www.narrativeindustries.com/2025/06/google-ai-search-results-and-the-health-sector/): Healthcare charities' concerns about inaccuracies in Google's AI Overviews are valid, but are charities missing the bigger issue?
- [The Machine Heuristic - or why we trust computers like they’re gods, not gadgets](https://www.narrativeindustries.com/2025/06/the-machine-heuristic-or-why-we-trust-computers-like-theyre-gods-not-gadgets/): Machine Heuristic refers to a cognitive behavioural shortcut that humans make, assuming machines are logical, objective, & more trustworthy.
- [Key Takeaways from Blackbaud's Status of UK Fundraising 2025](https://www.narrativeindustries.com/2025/06/key-takeaways-from-blackbauds-status-of-uk-fundraising-2025/): Blackbaud, the makers of Raiser's Edge CRM & owners of JustGiving, have just released their Status of UK Fundraising report. We recommend that you download & read the full document from this link or the button below, as it contains a lot more detail, reference & context, particularly related to Artificial Intelligence (AI). DOWNLOAD In...
- [Mission Ready](https://www.narrativeindustries.com/mission-ready/): Mission Ready builds strong digital foundations for third-sector & ethical businesses. Clarify your brand, boost credibility, and grow your impact.
- [Safe Space CIC](https://www.narrativeindustries.com/case-studies/safe-space-cic/): CIC Website Design for Safe Space Community Interest Company. Safe Space CIC focus on safeguarding & battling extremism in the UK.
- [WMUK](https://www.narrativeindustries.com/case-studies/wmuk-enhancing-digital-accessibility-and-user-experience/): Charity Website Design for WMUK, the only UK charity focussed on the rare cancer WM. Narrative Web Design Agency, Bedford
- [The UK AI Opportunities Action Plan: What's it all about?](https://www.narrativeindustries.com/2025/01/the-uk-governments-ai-opportunities-action-plan-whats-it-all-about/): What does the UK Government’s AI Opportunities Action Plan mean for your business?
- [Wombat & Co](https://www.narrativeindustries.com/case-studies/wombat-co-ecommerce/): eCommerce web design & build for maternity jacket & babywearing coat brand, Wombat & Co
- [Top Drawer](https://www.narrativeindustries.com/case-studies/top-drawer/): Exhibition graphics for Keith Brymer Jones at Top Drawer %%excerpt%%
- [Keith Brymer Jones](https://www.narrativeindustries.com/case-studies/keith-brymer-jones-2/): %%excerpt%% - Narrative eCommerce & Web Agency, Bedford
- [Jade Buddha Spa](https://www.narrativeindustries.com/case-studies/jade-buddha-spa/): Launch Marketing for local massage spa - Narrative eCommerce & Web Agency, Bedford
- [BCB 2025 Examples](https://www.narrativeindustries.com/bcb-2025-examples/): Example work for BCB, Narrative eCommerce & Web Agency, Bedford
- [CBI Branding](https://www.narrativeindustries.com/case-studies/cbi/): eCommerce website design for CBI, selling original artwork & prints of children's book illustration. Narrative eCommerce & Web Agency, Bedford
- [eCommerce remains resilient as overall sales decline.](https://www.narrativeindustries.com/2024/01/ecommerce-remains-resilient-as-overall-sales-decline/): Analysis of UK retail data reveals a consistent upward trend for eCommerce, as 2023 sees 1 in 4 retail purchase getting made online.
- [New email requirements coming in 2024](https://www.narrativeindustries.com/2024/01/new-email-requirements-coming-in-2024/): In 2024, Google, Yahoo and Apple will start enforcing strict authentication requirements on transactional & marketing email.
- [Booktastic Children's Book Festival Website](https://www.narrativeindustries.com/case-studies/booktastic-childrens-book-festival-website/): Festival website design with bookings & ticket sales, for BookTastic, the Children's Book Festival - by Narrative Web Agency
- [What is Google Search Console](https://www.narrativeindustries.com/2023/07/what-is-google-search-console/): This post is about Google Search Console, a powerful free too for SEO; We will cover Bing Webmaster Tools in a different post. Google Search Console is a vital tool for website owners and SEO professionals. It provides detailed insights into how Google's search algorithms see your website, which can then be used to optimise...
- [A Place Like Home](https://www.narrativeindustries.com/case-studies/a-place-like-home-hosts/): Property management website design & build for high-end, short term rental agency, A Place Like Home - Narrative eCommerce & Web Agency
- [Coram](https://www.narrativeindustries.com/case-studies/coram/): Exploiting a range of digital channels from Instagram & Facebook to Google PPC & email, we ran a joined-up campaign with added retargeting.
- [Wombat & Co](https://www.narrativeindustries.com/case-studies/wombat-co/): Trade show exhibition design for maternity and baby-wearing fashion brand, Wombat & Co. by Narrative eCommerce & Web Agency, Bedford
- [Wombat & Co Print Ads](https://www.narrativeindustries.com/case-studies/wombat-co-print-ads/): Print Advertising design for maternity wear brand, Wombat & Co | Narrative eCommerce & Web Agency, Bedford - %%excerpt%%
- [Domaine Heritage](https://www.narrativeindustries.com/case-studies/domaine-heritage/): Domaine Heritage Packaging design for cidre
- [Why isn't Google showing your meta description?](https://www.narrativeindustries.com/2021/02/why-google-wont-show-your-meta-description/): If Google won't display your meta description, it means it found something better on your webpage. Here's how to turn that to your advantage.
- [The Place Bedford](https://www.narrativeindustries.com/case-studies/ticketsolve-integration-place-bedford/): Integrate TicketSolve with a theatre website? No problem. Narrative integrated TicketSolve into a theatre website for The Place Bedford
- [Bebo is coming back](https://www.narrativeindustries.com/2021/01/bebo-is-coming-back/): Bebo was once the most popular social network in the UK, then it closed. Now it's coming back again in February 2021.
- [Why the Debenhams-Boohoo deal is significant for eCommerce](https://www.narrativeindustries.com/2021/01/debenhams-boohoo-ecommerce-uk-retail/): eCommerce-only fashion retailer, Boohoo, has bought Debenhams, UK's oldest department store. This is more significant than a normal buyout.
- [Origins of Blue Monday](https://www.narrativeindustries.com/2021/01/origins-of-blue-monday/): The origins of the term Blue Monday go back much than the (debunked) claim it is the most depressing day of the year.
- [Simon & How Talent Agency](https://www.narrativeindustries.com/case-studies/simon-how-talent-agency/): Web design & build for Simon & How talent agency, in collabroation with Firestarter Creative.
- [Happy New Year](https://www.narrativeindustries.com/2021/01/happy-new-year/): Well, it's been a wild year, and it looks like 2021 will take some taming too. So here's us, wishing you all good fortune in all your endeavours.
- [Business needs to discuss the "C" Word](https://www.narrativeindustries.com/2020/09/business-needs-to-discuss-the-c-word/): No, not that c-word, the other one: Christmas! Christmas 2020 is set up to be the biggest opportunity for e-commerce in UK retail history but many businesses are not prepared. It is September 2020 and, as I write this, new lockdown restrictions have been announced for North East England, North West England, the Midlands and...
- [eCommerce Still Riding High](https://www.narrativeindustries.com/2020/09/ecommerce-still-riding-high/): Despite shops reopening, eCommerce is still taking a sizeable percentage of retail purchases as consumers prefer to shop online. The latest figures from the Office for National Statistics show that 26.6% of all UK retail purchases were made online. The retail figure for August 2020 is down from May's lockdown spike of 32.8% but still...
- [THANK YOU](https://www.narrativeindustries.com/thank-you/): Thanks. We'll be in touch.
- [PHP Developer Job in Bedford](https://www.narrativeindustries.com/2020/06/php-developer-job-in-bedford/): We're looking for full-stack web developers to join our expanding Web Team. We are a full service digital agency, normally based in Bedford’s cultural quarter, but we are all currently working from our respective homes. Our mission is to make our clients’ businesses more effective online, through a mix of consultancy and customer-focussed digital services. We create...
- [30% of all UK Purchases were made Online in April 2020](https://www.narrativeindustries.com/2020/06/30-of-all-uk-purchases-were-made-online-in-april-2020/): Online retail spiked to 30% of all retail sales in the UK in April 2020 as consumers switched to eCommerce during lockdown.
- [PayPal Contactless QR Codes](https://www.narrativeindustries.com/2020/05/paypal-contactless-qr-codes/): PayPal has updated their mobile app to enables customer to make safe, simple contactless payments in stores by scanning a PayPal QR Code.
- [Children's Book Illustration](https://www.narrativeindustries.com/case-studies/ecommerce-childrens-book-illustration/): eCommerce for Bedford based small business. we created an affordable eCommerce solution for a local book shop in Bedford to start selling art online.
- [March 2020 sees highest ever move to eCommerce](https://www.narrativeindustries.com/2020/04/march-2020-sees-highest-ever-move-to-ecommerce/): Lockdown sees consumers turning to eCommerce with record high of 22.3% of all sales, and 21.9% of all UK retail being made online.
- [Fears over Broadband Demand During Lockdown Unfounded](https://www.narrativeindustries.com/2020/04/fears-over-broadband-demand-during-lockdown-unfounded/): Working from home has not caused the internet to collapse that the media predicted for this Bedford Web Agency, or anyone else.
- [Edith Cavell Primary School](https://www.narrativeindustries.com/case-studies/edith-cavell-primary-school-web-design/): Narrative Web Consultancy created the colourful, firendly website design for this Bedford school website.
- [Travel Website Design for French Waterways](https://www.narrativeindustries.com/case-studies/travel-website-design-french-waterways/): Narrative Web Design Agency improved the UI & UX for this travel website. The new website design offers enhanced SEO opportunties & higher conversion rate.
- [Film Graphics for One Chance](https://www.narrativeindustries.com/case-studies/film-graphics-one-chance/): Narrative Web Consultancy in Bedford created the interactive screen graphics for the feature film about Paul Potts, One Chance, starring James Corden.
- [Jane Foster Design](https://www.narrativeindustries.com/case-studies/creative-product-photography-jane-foster/): Our fun lifestyle product photography for iconic designer, Jane Foster's range of glassware - Narrative eCommerce & Web Agency, Bedford
- [eCommerce Enquiry](https://www.narrativeindustries.com/ecommerce-enquiry/): eCommerce Enquiries Narrative eCommerce & Web Agency, Bedford
- [LANDING PAGES](https://www.narrativeindustries.com/landing-pages/): 
- [SPARQ Branding](https://www.narrativeindustries.com/case-studies/cleantech-branding-sparq/): Cleantech Branding for SPARQ Systems, a Canadian company driving innovation & efficiency in Solar Power, design by Bedford Web Agency, Narrative Industries.
- [Business as Unusual](https://www.narrativeindustries.com/safely-carrying-on/): Our team are now safely working from home during the outbreak, and continuing to support our clients' businesses. We are well-configured for remote working.
- [Digital Marketing](https://www.narrativeindustries.com/digital-marketing/): Digital marketing agency based in Bedford, UK, offering multi-channel, integrated approach to digital marketing.
- [eCommerce Product Photography](https://www.narrativeindustries.com/ecommerce-photography/): Creative eCommerce product photography, photos for marketing & business. Product shots & creative photography, Bedford.
- [Enquire Now](https://www.narrativeindustries.com/enquire-now/): Make an Enquiry with Narrative eCommerce & Web Agency, Bedford
- [SEO](https://www.narrativeindustries.com/seo-search-engine-optimisation/): Bedford SEO Agency offering suite of Search Engine Optimization services & consultancy to increase visibility & attract traffic.
- [Keith Brymer Jones](https://www.narrativeindustries.com/case-studies/keith-brymer-jones/): eCommerce Web Design with Brightpearl connector integration for Keith Brymer Jones.
- [Brightpearl Connector Integration](https://www.narrativeindustries.com/ecommerce/brightpearl-connector-integration/): The ultimate Brightpearl Connector for WooCommerce. Get real-time inventory & order synchronisation, multiple price-lists, wholesale & retail in Wordpress.
- [Select Travel Holidays](https://www.narrativeindustries.com/case-studies/select-travel-holidays/): %%excerpt%% - Narrative eCommerce & Web Agency, Bedford
- [Is Advertising on Ecosia Worth it?](https://www.narrativeindustries.com/2019/11/is-advertising-on-ecosia-worth-it/): We're always on the lookout for new opportunities for our clients and big fans of ethical business practice so, when we became aware of Ecosia, a new-ish search platform that donates 80% of their ad profits to environmental charities, we took a keen interest. We have a responsibility to our clients and are expected to deliver...
- [Ratings With Emojis *heart eyes*](https://www.narrativeindustries.com/2019/11/ratings-with-emojis-heart-eyes/): Instagram has created a new twist on the traditional star rating with the ability to use more than stars. Instagram's Emoji Slider means your followers can rate what you ask them to. As a rule of thumb, usually the higher you rate, the more you like what you see, however, this rule can change dependent...
- [Countdown Clock To Every Event](https://www.narrativeindustries.com/2019/11/instagram-stories-instagrams-countdown-feature-can-benefit-business/): Getting your customers hyped up about something new and exciting to do with your business is hard and takes time. Instagram offers a little feature on their stories that makes that slightly easier. A countdown sticker was added to Instagram's stories in early December 2018. This allows you to create and save a countdown towards...
- [Instagram Stories: Tips and Tricks](https://www.narrativeindustries.com/2019/11/instagram-stories-tips-and-tricks/): The renowned platform is now the 3rd most popular social media site. Ranking in popularity, Instagram comes just below Facebook and YouTube, according to Dustin Stout, providing a potentially massive reach for your company. The vitality of Instagram is a result of its active fan base, and what your organisation can get out of it will depend...
- [Organise Your Stories With Highlights](https://www.narrativeindustries.com/2019/11/organise-your-stories-with-highlights/): The beauty of Instagram stories is that even once they disappear after their 24 hours is up, Highlights give you the ability to keep your stories up on your profile. This is done by choosing them from your archive and categorising them into groups. This feature makes it really easy for you to organise your...
- [Question Time Quiz Sticker](https://www.narrativeindustries.com/2019/11/question-time-quiz-sticker/): Instagram's most recent add to the sticker collection is the quiz sticker. A new fun and relaxed way to interact with your followers that can also help them learn something. Educating your followers could create more trust between you and your customer. Using the Instagram quiz feature, you can do so many things; including drive traffic to...
- [Put The Poll Into Practise](https://www.narrativeindustries.com/2019/11/put-the-poll-into-practise/): If you don't know much about them already then read on to find out what Instagram polls are and how to use them for your business. One of the most powerful features that Instagram stories offer is the Instagram poll sticker. These can be used to gather your customer's opinion on something. Essentially, this can...
- [#HowToUseTheHashtag](https://www.narrativeindustries.com/2019/11/howtousethehashtag/): Hashtags are a great way to spread your posts beyond your following. Since Instagram first came around in 2010, hashtags have been in its blood. Found on the Instagram explore page is a search button where any Instagram user is able to search for people, locations, hashtags and more. If a particular person has an...
- [Let Them Locate You](https://www.narrativeindustries.com/2019/11/let-them-locate-you/): Let your followers come and find you by using the Instagram location sticker to tell them where you are. There are many reasons you could want to use this, including to invite your followers to an event, or to show off that you are on a business trip abroad. As a company, you want to...
- [Q&A Queries](https://www.narrativeindustries.com/2019/11/qa-queries/): This Instagram feature is commonly used to give your followers the microphone and let them ask you some questions. Social Influencers do it regularly to keep the conversation going between them and their following. You are able to see who is asking you these questions and choose whether to answer them publicly on your Instagram...
- [Enterprise Integration](https://www.narrativeindustries.com/website-integration/): We integrate websites with inventory management, click & collect, property management, bookings & ticketing, CRMs, ERMs & more.
- [Fashion eCommerce](https://www.narrativeindustries.com/ecommerce/fashion-ecommerce/): Effective fashion eCommerce website design & build for fashion brands ranging from Stone Island & CP Company to Paul Costelloe
- [eCommerce](https://www.narrativeindustries.com/ecommerce/): Narrative Industries is an experienced eCommerce Agency for non-profits & charities. We provide a comprehensive eCommerce service from consultancy to design & build.
- [Web Hosting](https://www.narrativeindustries.com/what-we-do/web-hosting/): Our approach to web hosting is a little unusual. We only offer web hosting services to our clients. We do not offer hosting as a separate service to the general public but can happily recommend WPEngine, WireHive or SiteGround if that is what you are looking for. We are fussy and our hosting reflects that. In fact we're a little bit OCD...
- [The True Story of Rudolph the Red Nosed Reindeer](https://www.narrativeindustries.com/2018/12/true-story-rudolph-red-nosed-reindeer/): We've all heard the story and all sung the song, but who really knows where Rudolph came from? Some would say 'North Pole', and others 'who knows?' But let me tell you about the deer with the famous, red nose. Our story begins with Robert L. May, who took a job in a store on...
- [Bedford Independent](https://www.narrativeindustries.com/case-studies/bedford-independent/): Bedford Independent local news website. Narrative worked with their team to create a news website that features multiple revenue streams.
- [Catalogue Design](https://www.narrativeindustries.com/case-studies/catalogue/): Catalogue design for homeware brand, Keith Brymer Jones - Narrative eCommerce & Web Agency, Bedford
- [Fashion eCommerce Velvet Tees](https://www.narrativeindustries.com/case-studies/fashion-ecommerce-velvet-tees/): Fashion eCommerce design for Velvet Tees, women's clothing online retailer, using Shopify by Narrative eCommerce & Web Agency, Bedford
- [CP Company](https://www.narrativeindustries.com/case-studies/fashion-ecommerce-cp-company/): How we cut costs and increased conversion with a new fashion eCommerce website
- [Tatty Devine](https://www.narrativeindustries.com/case-studies/creative-product-photography-tatty-devine/): Capturing the fun of Tatty Devine's new range of ceramic mugs & vases through creative product photography
- [Voice Originals, When in Rome](https://www.narrativeindustries.com/case-studies/voice-originals-when-in-rome/): Innovative game design requires innovative web design. Narrative created an outstanding launch site for the new, voice activated game.
- [UNHCR Libyan Crisis Centre](https://www.narrativeindustries.com/case-studies/unhcr-libyan-crisis-centre/): Social media marketing for UNHCR - this innovative Facebook campaign drew attention from Google & Facebook's teams.
- [What We Do](https://www.narrativeindustries.com/what-we-do/): Full service digital agency for web consultancy, digital strategy, digital marketing, eCommerce & Web design. Narrative Industries, Bedford
- [GDPR](https://www.narrativeindustries.com/gdpr/): GDPR & data privacy information relating to Narrative eCommerce & Web Agency, Bedford
- [Voozo](https://www.narrativeindustries.com/case-studies/voozo/): UI design for a car leasing quote system. We created the UI design for Voozo, to deliver an excellent UX & optimised for conversion.
- [Furniture Photography](https://www.narrativeindustries.com/case-studies/furniture-product-photography/): Creating original high-end product photography for luxury, hand-crafted furniture that stands out from the crowd - Narrative eCommerce & Web Agency, Bedford
- [18 Montrose](https://www.narrativeindustries.com/case-studies/fashion-ecommerce-18-montrose-shopify/): Fashion eCommerce website design for 18 Montrose, an online fashion retailer - Narrative eCommerce & Web Agency, Bedford
- [Open Europe](https://www.narrativeindustries.com/case-studies/web-development-open-europe/): Open Europe research & promote new ideas on key EU policies. Narrative Web Design Agency designed & built their website.
- [MAKE International](https://www.narrativeindustries.com/case-studies/brightpearl-integration-ecommerce-make-international/): Multi-lingual, multi-brand eCommerce web design & build with Brightpearl (CRM/EMS) integration, & B2B & B2C sales, for Make International.
- [Photography for Wrangler](https://www.narrativeindustries.com/case-studies/photography-for-wrangler/): Photography for a range of Wrangler t-shirts, created by Narrative eCommerce & Web Agency for the fashion brand, Wrangler.
- [Branding for Community Interest Company (CIC)](https://www.narrativeindustries.com/case-studies/community-branding/): Branding for CIC - Logo design & brand guidelines for Safe Space CIC by Narrative eCommerce & Web Agency, Bedford
- [Website for Community Interest Company (CIC)](https://www.narrativeindustries.com/case-studies/website-community-interest-company-cic/): CIC Website Design for Safe Space CIC. They focus on safeguarding & battling extremism in the UK. Narrative Web Design Agency, Bedford
- [Fashion eCommerce Albam Clothing](https://www.narrativeindustries.com/case-studies/fashion-ecommerce-albam-clothing/): Fashion eCommerce website design for Albam Clothing - Narrative eCommerce & Web Agency, Bedford
- [eCommerce: Stone Island Fashion eCommerce](https://www.narrativeindustries.com/case-studies/ecommerce-stone-island-fashion-ecommerce/): %%excerpt%% - Narrative eCommerce & Web Agency, Bedford
- [A Place Like Home](https://www.narrativeindustries.com/case-studies/web-place-like-home/): Integrated with their property management system, our web design for A Place Like Home generated leads & converts bookings.
- [Career Fair](https://www.narrativeindustries.com/case-studies/career-fair/): %%excerpt%% - Narrative eCommerce & Web Agency, Bedford
- [Facebook Buys Snopes](https://www.narrativeindustries.com/2017/04/facebook-buys-snopes/): EDIT: This was an April Fool's Day joke. It is not true. We thought it was obviously a joke to anyone with half a brain... but then conspiracy theorists started citing it in blog posts and we started getting a lot of traffic to this page. Rather than delete this post, we put this message...
- [eCommerce at Creative Bedfordshire](https://www.narrativeindustries.com/2016/10/ecommerce-creative-bedfordshire/): We'll be talking eCommerce for the small, creative business (with a focus on Shopify), at the Creative Bedfordshire event on 3rd Nov at the Gordon Arms on Castle Road, Bedford. To find out more about what we can do for your business, check out our eCommerce info, or get in touch. We'll be giving a quick-start guide to...
- [Hidden Netflix Genres And The Paradox of Choice](https://www.narrativeindustries.com/2016/09/hidden-netflix-genres-paradox-choice/): You don't get many surprises with Netflix. Netflix won't, for example, suddenly pop a list of Japanese action movies into your results just because they have them available, because that would be unexpected to most of its customers. Netflix aims to provide a better user-experience by curating your results and that's usually a good thing. Netflix has...
- [Where to Report Phishing & Suspicious Ow.ly, Bit.ly, T.Co, Bit.ly & Goo.gl links](https://www.narrativeindustries.com/2016/09/report-phishing-links-ow-ly-bit-ly-t-co-bit-ly-goo-gl-links/): A short list of how to report phishing links and spam links that have to been shortened using bit.ly. goo.gl, is.gd, t.co, owl.ly etc.
- [The Value of Experience](https://www.narrativeindustries.com/2016/09/the-value-of-experience/): Sometimes it can be tricky to explain why Narrative's 20+ years of specialist digital experience and expertise can be so powerful when it comes to helping businesses perform better online. Then, today I heard this little anecdote that sums it up quite nicely. One day, the Experienced Man, who had been the engineer at Big Company...
- [I love LAMP](https://www.narrativeindustries.com/2016/08/i-love-lamp/): At Narrative, we work with a lot of Open Source, often referred to as the Linux / Apache / MySQL / PHP (LAMP) stack so, of course, we love LAMP too. https://www.youtube.com/watch?v=gId6nrMDmUU
- [stop distracting people on your website](https://www.narrativeindustries.com/2016/07/stop-distracting-people-on-your-website/): Before we start take a look at that cute cat. While it may have got your initial attention, you're not so interested in what we have to say now are you? In fact some of you may have already left this page altogether, and are now happily searching on Google for more cat photos. You...
- [How Cognitive Load Is Costing You Customers](https://www.narrativeindustries.com/2016/06/reduce-cognitive-load-to-increase-conversions/): Reducing the Cognitive Load - the amount thought required to do something - can massively increase your conversion rate.
- [Web: Paul Costelloe Fashion](https://www.narrativeindustries.com/case-studies/web-paul-costelloe-fashion/): We worked with the fashion brand Paul Costelloe for many years offering digital consultancy, ecommerce, web design & other services.
- [Google SEO Update Favours Blue Websites](https://www.narrativeindustries.com/2016/04/google-seo-update-favours-blue-websites/): What next for SEO? Google's tweaks algorithm to favour blue websites.
- [We Live in Amazing Times](https://www.narrativeindustries.com/2016/03/we-live-in-amazing-times/): The other day, I noticed a fellow digital peer was having one of those #FirstWorldProblems moments on social media. "My Internet connection is slow." he posted, before he added "I'm on a plane. A metal tube. At 34,000 ft... I deserve a kick in the shins..." It reminded me of a similar event that happened to me back in...
- [Never trust anyone who is passionate about their work](https://www.narrativeindustries.com/2016/02/never-trust-someone-who-claims-to-be-passionate-about-their-work/): Passion is a great feeling but do you want someone getting their rocks-off when they should helping your business?
- [The problem with cheap](https://www.narrativeindustries.com/2015/12/cheap-web-development-exploding-hoverboards/): Trying to get cheap web development is risky. Just ask someone who bought a cheap hoverboard.
- [The Entrepreneurial Work-life Balance](https://www.narrativeindustries.com/2015/12/entrepreneurial-work-life-balance/): Alec East talks about striking a good work-life balance while running a successful business
- [FontDeck is closing](https://www.narrativeindustries.com/2015/11/fontdeck-is-closing/): Time to find an alternative to Fontdeck. Jon Tan & Richard Rutter's webfont service is closing down.
- [We Are Five](https://www.narrativeindustries.com/2015/10/we-are-five/): On 1st October 2015, Narrative celebrated our fifth birthday and five years of helping businesses achieve more online. So much has changed in the five years since we set-up our digital agency in Bedford, including a name change (we used to be called THBOOM!), moving into a bigger studio space ( twice ), and evolving the business...
- [Privacy Policy](https://www.narrativeindustries.com/privacy-policy/): Last updated: 18th May 2025 Narrative Industries take your privacy seriously, as well as our duties to comply with legal guidelines. Our privacy policy applies to the processing of personal data carried out by Narrative Industries when you enter into a business relationship with us, visit our website, or otherwise interact with us. When you...
- [Online Sales Through Mobile & Tablet Plateau](https://www.narrativeindustries.com/2015/08/online-sales-through-mobile-tablet/): It looks like the the way in which we buy online is beginning to settle down. While, overall, online continues to take more share of all UK retail sales, more and more people have been opting to buy through their mobiles & tablets instead of their desktop PC or laptop, until now. According to IMRG and Capgemini, 42%...
- [Getting your tone right](https://www.narrativeindustries.com/2015/08/getting-your-tone-right/): The video clip plays a selection of famous Horror & TV themes. The notes are unchanged but have been shifted to a Major Key instead, providing a very literal illustration of how a simple change of tone can transform how something comes across and how you feel about. I especially like the way the theme from the...
- [Google Alphabet](https://www.narrativeindustries.com/2015/08/google-alphabet/): A few days ago Google announced it was splitting off into a holding company, called Alphabet, and sub sections for search, advertising, R&D, etc. Everyone has an opinion about it but the day I am qualified to give Google business advice is the day I retire to my own private island. What I am qualified...
- [The OED gets more responsive](https://www.narrativeindustries.com/2015/06/the-oed-gets-more-responsive/): The internet has affected far more than we realise, and the Oxford English Dictionary's latest changes show why it''s important to look at the big picture.
- [Shopify for Charities](https://www.narrativeindustries.com/2015/06/shopify-for-charities/): Can your Charity benefit from the new TT Exchange / Shopify for Charities deal? Narrative have a lot of experience making Shopify work for orgnaisations.
- [Fall of the Robots](https://www.narrativeindustries.com/2015/06/fall-of-the-robots/): As a society we put a lot of faith in technology; sometimes too much. Every once in a while it's worth remembering that even the most advanced technology can be every bit as fallible as a human being and, occasionally, it can be as fallible as a very drunk human being. The Defense Advanced Research Projects Agency have...
- [A Record Breaking Thank You](https://www.narrativeindustries.com/2015/04/a-record-breaking-thank-you/): We recently received news that a charity web design project we worked on broke the Guinness World Record.
- [Branding for Films](https://www.narrativeindustries.com/2015/03/branding-for-films/): One of our founders, Alec East, still designs for feature films occasionally. Here's an example of one of his old designs that evolved in the real world.
- [Jobs](https://www.narrativeindustries.com/jobs/): We are always interested in hearing from people with exceptional talents & specialist skills. If you can bring something special to Narrative Industries, please Email Us Our Bedford based web studio is currently looking for: Full-time: Experienced PHP Developer  Freelance: PHP Developers All-Rounders with design, CSS/HTML, basic PHP & JS
- [Re-Marketing Hell](https://www.narrativeindustries.com/2015/02/re-marketing-hell/): If you dare to visit a website and look for a product, e.g. a Slow Cooker or some car tyres, for next week or so afterwards you might notice that you're being stalked by adverts for slow cookers and car tyres every time you start web-browsing. That's re-marketing and it sounds clever and potentially very...
- [The ubiquitous internet](https://www.narrativeindustries.com/2015/02/the-ubiquitous-internet/): The internet is disappearing and that's mostly a good thing. When I first got my hands on a modem, back in 1995, and connected my computer to the Information Superhighway it was a fiddly and unreliable process. I used a Mac at the time (a state of the art Quadra 840 Av with 40mhz processor...
- [ROTW Innovation Award](https://www.narrativeindustries.com/2014/10/rhythms-of-the-world-music-festival-wins-award/): One of our non-profit clients, the Rhythms of the World Music Festival, has won Most Innovative Business/Organisation award at the 2014 Flame Awards
- [Freelance Devs Wanted](https://www.narrativeindustries.com/2014/09/freelance-devs-wanted/): We are looking for PHP, CSS, HTML, Javascript developers. Can you impress us?
- [CP Company Online Store](https://www.narrativeindustries.com/2014/08/cp-company-online-store/): See how we increased sales while cutting costs for leading fashion brand
- [Festival Website for ROTW 2014](https://www.narrativeindustries.com/2014/08/event-website-for-rotw-2014/): After a two year hiatus, the 2014 Rhythms of the World music festival went off with a bang with a weekend of music, fun and merriment at the Priory in Hitchin. Hertfordshire's favourite music festival has grown from humble beginnings, with just a few stages dotted around the town centre, to an event that now attracts over...
- [Formula for the Perfect Content Marketing Blog Post](https://www.narrativeindustries.com/2014/07/formula-for-the-perfect-content-marketing-blog-post/): Formulas can be really useful. They provide a set of prescriptive rules that, if followed properly, turn out the same results every time. We have formulas for medicine, formulas for drinks and baby formula because we want consistency and reliable results in all those things. Then we have Formula 1 racing which, to many people,...
- [Get Rik Mayall to Number 1](https://www.narrativeindustries.com/2014/06/social-media-campaign-for-rik-mayall/): Many of us of a certain age were deeply saddened by the passing of Rik Mayall. His appearances in such iconic shows as A Kick Up The Eighties, The Young Ones and Blackadder, to name a few, shaped our formative years and had a huge impact on British comedy history. He will be missed. Once more unto...
- [Eugene Goostman is Human](https://www.narrativeindustries.com/2014/06/eugene-goostman-is-human/): An artificial Intelligence named Eugene Goostman has fooled enough judges that it is human to pass the Turing Test, named after legendary Alan Turing.
- [Google Wants You To Support Smart Phones](https://www.narrativeindustries.com/2014/06/google-now-starting-to-call-time-on-websites-poor-handling-of-smart-phones/): Ever clicked a link when using your smartphone and got redirected to something entirely different? Google doesn't like that either.
- [Branding Sacred Stones](https://www.narrativeindustries.com/case-studies/branding-sacred-stones/): %%excerpt%% - Narrative eCommerce & Web Agency, Bedford
- [Is It Safe?](https://www.narrativeindustries.com/2014/05/your-watchlist-is-not-safe/): As a web consultancy, it's essential that we always create secure passwords.
- [Content Marketing for small businesses. It's ok to be imperfect.](https://www.narrativeindustries.com/2014/04/content-marketing-for-small-businesses-its-ok-to-be-imperfect/): So, you already know that it's vital, if you want to successfully promote your business online, that you regularly put fresh content onto your website and onto social media (right? If not then read our post which covers basic digital strategy and SEO). The problem is how on earth do you find the time and...
- [Spell-Check](https://www.narrativeindustries.com/2014/04/spell-check/): I came across this little ditty which, apparently, was written in the early days of spell-checker. It's a fun reminder of the continued need for humans to think about what they write and not rely on technology too much. Eye have a spelling chequer, It came with my Pea Sea. It plane lee marks four...
- [What is Multi-Variate Testing?](https://www.narrativeindustries.com/2014/04/ground-hog-multi-variate-testing/): The film Groundhog day can teach us a lot about the importance of multi-variate testing.
- [Arctern Ventures Website Design for Cleantech Fund](https://www.narrativeindustries.com/2014/04/arctern-ventures-cleantech-website-design/): We designed a responsive website for Arctern Ventures (formerly MaRS Venture Fund), a privately-run, cleantech investment fund.
- [Rhythms of the World Festival 2014](https://www.narrativeindustries.com/2014/04/web-consultancy-for-rhythms-of-the-world-festival-2014/): The new look Rhythms of the World Music website is up and running. We created the new site as part of our ongoing support with ROTW, providing web consultancy to the comms team.
- [SEO Tips for Small Businesses](https://www.narrativeindustries.com/2014/03/seo-tips-for-small-businesses/): Search Engine Optimisation is a fundamentals part of any digital strategy so here's a quick guide to DIY SEO for small businesses
- [The Digital Week](https://www.narrativeindustries.com/2014/02/the-digital-week-5/): A quick round-up of stuff we liked on the interweb this week, including M&S, Glassholes, Being interesting, and lots of data.
- [The Digital Week](https://www.narrativeindustries.com/2014/02/the-digital-week-4/): Our weekly round-up of things on the interwebz, Sochi fails, Facebook Lookback, Facebook Paper, Republican Phishing Scams and more.
- [Creative Domains](https://www.narrativeindustries.com/2014/02/creative-domains/):   Having a memorable domain name is one of the recommended requirements of a decent website but you might have noticed that almost every domain name you can think of has already been taken. The problem is that there was a finite number of .com's .co.uk's etc. which is why ICANN decided to release a...
- [The Digital Week](https://www.narrativeindustries.com/2014/01/the-digital-week-3/): Here's a quick round-up of what's been keeping us interested in the THBOOM! studio, this week: The Shock of the New, superbowl, david bowie and more.
- [Come With Me If You Want To Live](https://www.narrativeindustries.com/2014/01/come-with-me-if-you-want-to-live/): Google's purchase of DeepMind is more interesting than the sale of Motorola. DeepMind gives them the AI they need to finally defeat the humans.
- [The Digital Week](https://www.narrativeindustries.com/2014/01/the-digital-week-2/): A quick round-up of what we liked on the web this week, ending 24th July.
- [Free Font for Climate Groups](https://www.narrativeindustries.com/2014/01/free-font-for-climate-activists/): Matthew Anderson has created a free-to-use font for climate activists.
- [The End of Windows XP](https://www.narrativeindustries.com/2014/01/the-end-of-windows-xp/): As of 8th April 2014, Microsoft will no longer support Windows XP. Make sure you're business is ready.
- [The Digital Week](https://www.narrativeindustries.com/2014/01/the-digital-week/): Our selection of the best of the web, for the week ending 17th January 2014
- [Android & Apple In Your Car](https://www.narrativeindustries.com/2014/01/google-android-cars/): Google & Apple are bringing iOS and Android to your car dashboard. What will it mean?
- [Cookies](https://www.narrativeindustries.com/cookies/): Cookie policy This cookie policy explains what cookies are and how we use them on our website. You should read this policy so you can understand what type of cookies we use, the information we collect using the cookies and how that information is used. By using our website you are agreeing that we can...
- [Hummingbird. Did you notice what Google did there?](https://www.narrativeindustries.com/2013/10/hummingbird-did-you-notice-what-google-did-there/): What is Hummingbird? At the end of September Google announced that it had started using a new search algorithm, which it has named "Hummingbird". Interestingly at the time Google made it public Hummingbird had already been running for about a month. Some are saying that it's the most dramatic rewrite of the search algorithm since...
- [Keep Taking the Tablets](https://www.narrativeindustries.com/2013/10/keep-taking-the-tablets/): With mobile & tablet usage expected to overtake desktop PCs in 2014, are you ready for the next wave of the web?
- [What is a Conversion Funnel](https://www.narrativeindustries.com/2013/10/conversion-funnel-2/): Find out about what a Conversion Funnels is in our Glossary of Web Terms
- [What is Online Reputation Management?](https://www.narrativeindustries.com/2013/10/online-reputation-management/): What people think of you online is your online reputation. Take control of that by udnerstanding what online reputation management is.
- [What is Content Marketing](https://www.narrativeindustries.com/2013/10/content-marketing/): Part of the Glossary of Web Terms More than just generating blog posts and stories, Content Marketing is the use of targeted content, distributed through various channels, to achieve specific marketing goals. Content marketing is widely considered the next phase of advertising because, when done well, the audience actually wants to receive the marketing content. Increasingly linked to...
- [Soul Bay Press Web Strategy](https://www.narrativeindustries.com/2013/10/soul-bay-press-web-strategy/): Helping independent book publisher get digital into their business strategy.
- [Social Learning Network Branding](https://www.narrativeindustries.com/2013/10/social-learning-network-branding/): Educational branding & logo design
- [Spiral Branding](https://www.narrativeindustries.com/2013/10/spiral-branding/): Designing with divine proportions, the logo design for Spiral
- [Amazon eCommerce](https://www.narrativeindustries.com/2013/10/amazon-ecommerce/): Amazon continues its drive for domination of ecommerce with new payment system for small businesses.
- [What is the Mobile Web](https://www.narrativeindustries.com/2013/10/mobile-web/): The mobile web, is a generic term - like the terms "one foot experience" or the "third screen" - that refers not just to websites that are suited to mobile devices but also to the behaviour and mindsets of the people using the internet on mobile devices. It is fairly obvious that someone browsing the...
- [What Does Keyword Mean?](https://www.narrativeindustries.com/2013/10/keywords/): If you're looking into SEO, you might ask yourself, what are keywords? The answer is simple.
- [What is Responsive Design](https://www.narrativeindustries.com/2013/10/responsive-design-2/): Responsive is a design approach that ensures websites display correctly across the plethora of devices and screen sizes that people use. Responsive design creates an optimal viewing experience on practically any device and does not require any complex server side code or alternative content. Exactly the same content is piped to everyone, regardless of device,...
- [What is a Call to Action](https://www.narrativeindustries.com/2013/10/call-to-action-2/): A call to action (CTA) is a specific instruction meant to prompt a user to perform a specific task. Usually in the form of a banner, button, or some type of graphic or text, they are used to drive visitors down a conversion funnel. Calls to action can (and should) be tested & monitored so they can...
- [The end of organic keyword data?](https://www.narrativeindustries.com/2013/10/the-end-of-organic-keyword-data/): Well, you could certainly call this big news for SEO. Google is now redirecting ALL traffic to https. This means that all search terms will now be encrypted, even for users who are not signed in, which means that Google Analytics will no longer show any search query data. For the last couple of years...
- [Digerati](https://www.narrativeindustries.com/2013/10/digerati/): Something of a pejorative term, the Digerati is a name for the collection of people who are visibly concerned with all things digital. The digerati may include famous computer scientists as well as tech magazine writers and technical artists. A particular industry or subject of interest may have its own digerati who may be able...
- [What is a Social Media Profile?](https://www.narrativeindustries.com/2013/09/profile/): A profile is the information you give about yourself when you sign up for a social networking site. It's what used to be referred to as account information but, as the level of personal details increased, the term profile became more relevant. As well as a picture, you can include your interests and passions such...
- [Reach](https://www.narrativeindustries.com/2013/09/reach/): Reach is the number of unique users, stated as a percentage of the target market, who have viewed your content ( post, tweet, status update, etc) or   online advertisement (like a banner ad).  
- [Robots](https://www.narrativeindustries.com/2013/09/robots/): Robots, bots, crawlers or spiders work for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. They follow links, some can run javascript and most of them hate Flash.
- [Robots.txt](https://www.narrativeindustries.com/2013/09/robots-txt/): A Robots.txt file is just a text file that sits on your site and tells the search engine bots to ignore certain folders, such as the admin of your Content Management System. The point of a robots.txt file is to prevent certain files appearing in search results however, search engine don't have to comply,and the...
- [What is on-site SEO?](https://www.narrativeindustries.com/2013/09/on-site-seo/): On-Site SEO is the area of search engine optimisation concerned with what happens on your site. Partly to do with content and partly code structure, on-site SEO ensures all the  boxes are ticked regarding where and how often keywords appear, xml sitemaps. Good on-site SEO does not guarantee a good result for organic search, but...
- [Search engine results page (SERPS)](https://www.narrativeindustries.com/2013/09/search-engine-results-page-serps/): As the name suggests, these are the results pages that you get on a search engine. Go to any search engine and type in a keyword and press search. The search engine results page (SERP) is the page that comes up with all the links to the relevant websites.
- [What Are Vertical social networks?](https://www.narrativeindustries.com/2013/09/vertical-social-networks/): Vertical networks (or vertical social networks) connect people who have very specific interests or passions. To be considered a vertical network, the focus of that group must be a specific niche, but the breadth of that niche can be quite broad within it. The "vertical" refers to the shared interest - the only thing the...
- [Semantic Web](https://www.narrativeindustries.com/2013/09/semantic-web/): Part of the Glossary of Web Terms The Semantic Web is a project under the direction of the World Wide Web Consortium (W3C) which aims to extend the current Web and will allow you to find, share, and combine information more easily. It's requires a change in the way we currently design & build for...
- [Optimising your website for search: the fundamentals](https://www.narrativeindustries.com/2013/09/optimising-your-website-for-search-the-fundamentals/): Optimising your website for search, commonly referred to as Search Engine Optimisation (SEO), is vital if you want to be found online. It's possible to do it yourself but it's an ongoing process and the requirements are in a constant state of flux, so you will probably find it easier & more effective to use...
- [Paul Costelloe Studio](https://www.narrativeindustries.com/2013/09/paul-costelloe-online-store-brand/): Paul Costelloe Studio is a new online store selling womenswear. We created the digital strategy, brand & eCommerce.
- [Shopify extends into POS](https://www.narrativeindustries.com/2013/08/shopify-extends-into-point-of-sale/): We've used several eCommerce solutions over the years but have been very impressed with newcomer Shopify. Shopify provides a low-cost entry point into eCommerce; for as little as £20 per month you can get a fully functional, very respectable, easy to use online store. It's not enterprise level but it is surprisingly well made and, for anyone...
- [Content](https://www.narrativeindustries.com/2013/08/content/): A generic term that literally means "The things that are held or included in something" but, in terms of a website, relates to the text, video, audio, images, downloadable PDFs etc. that populate your site. Ideally your content strategy should ensure all content is relevant and of interest to your targeted audience so that it...
- [A large percentage abandon proper analysis when presented with statistics](https://www.narrativeindustries.com/2013/07/a-large-percentage-abandon-proper-analysis-when-presented-with-statistics/): We base our web consultancy, digital strategies & creative on evidence-based research, data & analytics.... but it seems not everyone is quite as rigorous. If we are going to make informed decisions then it's vital that we are accurate and precise.
- [Why is FirefoxOS in Google Analytics?](https://www.narrativeindustries.com/2013/07/why-is-firefox-os-appearing-in-google-analytics/): Recently we started to notice a small number of visitors using FirefoxOS. Which is weird. Then when looked a little further...
- [What are hits and why are they different to visitors, page views or visits?](https://www.narrativeindustries.com/2013/07/hits/): A single webpage will usually have multiple files in it - a logo, various images, javascript libraries, CSS files for layout, etc. Your browser sends seperate requests for each one of those files and the web server logs each separate request for a file as a "hit". A very basic, single web page with ten images,...
- [What's The Future of Search](https://www.narrativeindustries.com/2013/07/the-future-of-search/): Voice is the touch-screen of search and Colloquial Search, Contextual Search & Session-Based Matching making searching smarter
- [What Impact Will Speed Have on my Website](https://www.narrativeindustries.com/2013/06/speed/): Some things in life are best done slowly. Loading web-pages isn't one of them.
- [eBooks / e-books](https://www.narrativeindustries.com/2013/06/ebooks-e-books/): e-books or ebooks are electronic versions of books which can be downloaded from the internet and read on your PC or hand held device. Originally developed to be compatible with screen readers for visually impaired, they are now the standard form for Kindle and other hand held devices and sales of eBooks now account for a...
- [How Much Horse Is In Your Website?](https://www.narrativeindustries.com/2013/05/how-much-horse-is-in-your-website/): You may have seen a little flurry of activity recently when some horse meat found it's way into beef ready meals. This happened because manufacturers of ready-meals wanted to sell cheaper products which, in turn, led to squeezing the supply chain and, ultimately, sloppy standards. Why is this relevant to your online presence? Well, the answer...
- [Google Bomb](https://www.narrativeindustries.com/2013/05/google-bomb/): Google Bomb or Googlewashing is when a group of people collaborate to get Google to associate a specific keyword with a particular link, image, person or site. When done successfully it's known as a Google bomb and was brought to fame when a search for for 'dumb m*th*rf*ck*r' sent people to a site about George...
- [GoogleWhack](https://www.narrativeindustries.com/2013/05/googlewhack/): A game where you find a unique combination of words that brings up one result. Ideally you then complete the game by telling the site owner they are a GoogleWhack. The comedian Dave Gorman made a film and comedy routine about it.
- [Congratulations Tom!](https://www.narrativeindustries.com/2013/05/congratulations/): Our client, Tom Rand, picks up an Outstanding Commitment to the Environment Award at this years Earth Day Gala Dinner
- [Get Facebook Likes via Mobile SMS](https://www.narrativeindustries.com/2013/05/get-facebook-likes-via-mobile-sms/): How to get Facebook Likes from email, presentations and events
- [What is a Conversion Funnel?](https://www.narrativeindustries.com/2013/05/conversion-funnel/): A Conversion Funnel is a pre-planned set of steps (a journey) that is optimised to take the visitor down a specific path, most commonly as part of a digital marketing strategy. The end result may be a purchase or a sign-up or a download, whatever the desired conversion may be, but the term refers to...
- [The Connected Customer is Here](https://www.narrativeindustries.com/2013/04/are-you-ready-for-the-connected-customer/): The connected customer isn't just about technologies or whether you have a mobile-friendly website, it's about radical changes in consumer behaviour & expectations that impact on your business model.
- [The End of Google Maps V2](https://www.narrativeindustries.com/2013/04/the-end-of-google-maps-v2/): As of May 19th 2013, Google will be switching off support for Version 2 of the Google maps API, causing any site still relying on it to stop working.
- [Facebook Home](https://www.narrativeindustries.com/2013/04/facebook-home/): Facebook launched Facebook Home yesterday, a suite of apps which take over your Andorid phone and turn it into a "Facebook phone". Here's a quick run-down of what it is, why it was necessary and what it might mean.
- [What Does Organic Search Mean?](https://www.narrativeindustries.com/2013/03/organic-search/): Organic Search (or Natural search) results display websites that aren't paying to have top position - as opposed to the sponsored ads. Getting good organic search results is the goal of SEO and requires a balance of on-site and off-site optimisation.  
- [What  Are Business Blogs?](https://www.narrativeindustries.com/2013/03/business-blogs/): Blogs that are written by companies and organisations are known as business blogs. A number CEOs of major organisations blog, and some businesses encourage their staff to do the same. It can be a powerful way to communicate directly with your customers, partners, suppliers and employees and enables a fast response to any issues and...
- [The S in SEO now stands for Social](https://www.narrativeindustries.com/2013/03/the-s-in-seo-now-stands-for-social/): The importance of Social Signals, AuthorRank and Quality Content in SEO.
- [What is Off-site SEO?](https://www.narrativeindustries.com/2013/03/off-site-seo/): Off-site SEO is the side of search engine optimisation concerned with what happens away from your site, most commonly getting inbound links. While there's a lot of issues surrounding inbound links and companies selling them, Google ranks websites according to authority so a hundred links from generic websites won't be as powerful or effective for...
- [Infographics](https://www.narrativeindustries.com/2013/02/infographics/): Information displayed through graphics. Most commonly this will be a jpg/gif showing statistical data in a visually pleasing and easy to understand way. The goal of the best infographics is to render complex data into self explanatory visuals.
- [Importance of Design](https://www.narrativeindustries.com/2013/02/is-web-design-is-too-important-to-be-left-to-designers/): In today's market, with sceptical consumers, fast-moving technology and fierce competition there's a lot to take into account when considering your web design approach. There are a host of issues to be considered including usability and the user experience, information architecture, SEO, call-to-action design, user-journeys, content strategy,  mobile & multi-device support, funnels & purchase paths, visitor...
- [Blogs](https://www.narrativeindustries.com/2013/02/blogs/): A shortened form of the word weblog, blogs are easy to use, self-publishing platforms that have grown to cover practically every aspect of human interest. Micro-blogging (Twitter), photo blogging (instagram), vlogs (video blogs) and other variations have sprung up. Usually targeted to one niche or interest, some of the top blogs have grown huge following...
- [One Chance](https://www.narrativeindustries.com/2013/02/one-chance/): We've wrapped on the graphics for the new feature film about Britain's Got Talent winner, Paul Potts, rise to fame.
- [Fashion Website](https://www.narrativeindustries.com/2013/02/small-beautiful/): We've just launched a new site for Four Marketing, the company behind oki-ni, Stone Island, C P Company & Woolrich fashion brands
- [Who We Are](https://www.narrativeindustries.com/who-we-are/): Is it having over 20 years digital experience that makes the digital consultants at Narrative so special? Maybe.
- [Contact](https://www.narrativeindustries.com/contact/): Get in touch by phone or email.
- [Content Management System](https://www.narrativeindustries.com/2013/01/content-management-system/): A Content Management System (CMS) is software that allows the owner of a website to edit and add content ( text, images, video etc ) usually through a web browser interface. CMS take many forms but they all remove or reduce the need to have a developer make changes to website, saving time & money...
- [What Your Visitors Want](https://www.narrativeindustries.com/2013/01/what-to-put-on-your-website/): Give your visitors what they want, not what you think they want.
- [HTML Banners](https://www.narrativeindustries.com/2013/01/html-banner-ads/): Ever increasing smartphones usage, and a lack of Flash support, means HTML5 banner ads are the way forward paid advertising.
- [Our Work](https://www.narrativeindustries.com/case-studies/): Portfolio of Narrative Indsutries, a Bedford Web Design Agency. Web Design for eCommerce, CPQ, theatre bookings, property, events and more
- [Atom (RSS)](https://www.narrativeindustries.com/2013/01/atom-rss/): Many people like to subscribe to a web site using an aggreator or newsreader so they can see  new articles from a range of places in one place without having to go to the site. If you provide a feed from your site, as practically all blogs, job listing and modern sites do, it's likely...
- [What is a Landing Page?](https://www.narrativeindustries.com/2013/01/landing-page/): A landing page can be any page a visitor arrives at (lands on) but it usually refers to a specific, optimised page used for marketing & SEO
- [Blog](https://www.narrativeindustries.com/blog/): Thoughts & ideas around digital strategy & consultancy from the world of the interweb.
- [Home](https://www.narrativeindustries.com/): The digital partner for charities, CICs & ethical businesses, driving impact through smart digital strategy, & joined-up thinking.
- [What is Responsive Design](https://www.narrativeindustries.com/2012/11/responsive-design/): Around 8,000,000 people in the UK use their smartphones to access the Internet every day*
- [Digital Marketing](https://www.narrativeindustries.com/marketing/): Email, PPC, social & content marketing... All the tools you need in your digital marketing toolbox, measured and optimised to perform better.
- [What is a Content Aggregator?](https://www.narrativeindustries.com/2012/10/aggregator/): An aggregator is a piece of software (or website) which collects news from other websites, blogs, podcasts and vlogs and makes them available all in one place. At one time these offered SEO opportunities and would rank quite highly in search results but too many websites used the concept purely as a way to get...
- [Ethical Email](https://www.narrativeindustries.com/2012/08/ethical-email/): Email templates help ethical paint company retain customers
- [Call to Action](https://www.narrativeindustries.com/2012/07/call-to-action/): A call to action (CTA) is a specific instruction meant to prompt a visitor to perform a specific task.
- [Bounce rates](https://www.narrativeindustries.com/2012/07/bounce-rates/): There can a number of reasons for a high bounce rate, from bad design to lack of relevance or just that the visitor found exactly what they came for on the first page
- [What is Black Hat SEO?](https://www.narrativeindustries.com/2012/06/black-hat/): With recent advances in search engine algorithms, black hat SEO has become almost impossible and many of the techniques commonly used (and still sold to naive webmasters) will actively undermining your search position.
- [Affiliate Marketing](https://www.narrativeindustries.com/2012/06/affiliate-marketing/): Affiliate marketing is a partnership between a website owner (affiliate) and a retailer (affiliate merchant)...
- [What Does Above the Fold Mean?](https://www.narrativeindustries.com/2012/06/above-the-fold/): Why i it important to have something Above the Fold?
- [A-List bloggers](https://www.narrativeindustries.com/2012/06/a-list-bloggers/): A-list bloggers | Web Glossasry | THBOOM Web Consultancy
- [What is (or are) Analytics](https://www.narrativeindustries.com/2012/06/analytics/): Analytics are essential in setting benchmarks & evaluating the success of your online strategies.
- [What is Astroturfing?](https://www.narrativeindustries.com/2012/06/astroturfing/): The practice started as an underhand marketing trick but is increasingly common in the strategies of less scrupulous political groups and lobbyists attempting to disrupting intelligent debate
- [M-commerce Launch](https://www.narrativeindustries.com/2012/06/hello-world/): We've just launched a new ecommerce site for Intelligent Pelican, optimised for mobile commerce
- [Hitman Trailer for MTV](https://www.narrativeindustries.com/2007/12/mtv-hitman-movie-advertising/): We created a trailer for the film Hitman to run on MTV with a holiday promotion.
- [Advertising for MTV](https://www.narrativeindustries.com/2007/11/advertising-for-mtv/): We created advertising for MTV's promotion of the film Heartbreak Kid. Animated elements mixed with film footage.