SEO Tips for Small Businesses

Narrative Industries Marketing, SEO, Thoughts

Search Engine Optimisation is one of the fundamentals of any digital strategy but SEO specialists can be expensive so, as a web consultancy, we’re regularly asked what small business owners can do for themselves. We put together the following short …

Narrative Web Consultancy

The end of organic keyword data?

Narrative Industries Marketing, Thoughts

Well, you could certainly call this big news for SEO. Google is now redirecting ALL traffic to https. This means that all search terms will now be encrypted, even for users who are not signed in, which means that Google …

What is on-site SEO?

Narrative Industries Glossary of Web Terms, SEO

On-Site SEO is the area of search engine optimisation concerned with what happens on your site. Partly to do with content and partly code structure, on-site SEO ensures all the  boxes are ticked regarding where and how often keywords appear, …

What Does Organic Search Mean?

Narrative Industries Glossary of Web Terms

Organic Search (or Natural search) results display websites that aren’t paying to have top position – as opposed to the sponsored ads. Getting good organic search results is the goal of SEO and requires a balance of on-site and off-site optimisation. …

What is Off-site SEO?

Narrative Industries Glossary of Web Terms, SEO

Off-site SEO is the side of search engine optimisation concerned with what happens away from your site, most commonly getting inbound links. While there’s a lot of issues surrounding inbound links and companies selling them, Google ranks websites according to …

What is Black Hat SEO?

Narrative Industries Glossary of Web Terms, SEO

With recent advances in search engine algorithms, black hat SEO has become almost impossible and many of the techniques commonly used (and still sold to naive webmasters) will actively undermining your search position.