Cleantech web design for Arctern Ventures

Arctern Ventures Website Design for Cleantech Fund

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ArcTern Ventures (formerly MaRS Venture Fund) is a privately-run, cleantech investment fund out of Canada and a partner of the innovative MaRS Discovery District. With a wide range of companies in their cleantech investment portfolio covering everything from smart metering to clean energy storage and biofuel, they have a growing list of private investors taking advantage of the huge growth potential of clean energy. ArcTern Ventures aren’t your typical investment company either; the fund managers are specialists in clean energy sector with a long & successful financial history.

We were asked to create a website for ArcTern Ventures with a simple job to do: inform and update investors about the fund while attracting new cleantech startups. The website had to generate a sense of contemporary authority, modern but not flippant, and do so without wasting investors money so we struck the balance by using a lot of creative commons photography and a bold, clean design for the site. All Creative Commons images were attributed on a dedicated page to keep things simple. Unlike many of our other sites, there’s no services or complexity to ArcTernVentures.com, just a simple comms channel that needed to be easy to update with news and info, or when new startups come on board. We designed & built the website for ArcTern Ventures based around a blog featuring regular, informative updates from cleantech entrepreneurs and the fund’s managers, with additional info for people looking to invest.

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Like most of our sites, this cleantech website design is responsive, automatically adapting to mobile & tablets while looking good on desktop too. The site was never intended to attract big numbers, just the right audience of investors and entrepreneurs looking for funding and has been a success in that respect.

If you’d like to know more about how our web consultancy has helped clean energy & cleantech businesses, or are interested in our web design & build services, get in touch.

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