At Narrative Industries, we believe in taking a multi-channel, integrated approach to digital marketing. If your customers can come to you from a marketing email, an advert, a search result or a piece of content that a friend shared on Facebook, then you need to be taking advantage of the channels that are most effective and relevant to your digital marketing strategy. You also need to know how to reach those audiences and how to communicate with them, measure the success and failures and see where your digital marketing budgets are best spent.
The UK is now the world’s largest eCommerce market per capita (according to ONS) and, every year, more and more connected consumers are choosing to buy online. There are new rules to play by, and new opportunities to win.
UK Retail in 2019
1 in 5 retail purchases made online in UK
£100 Billion spent online in the UK
£20 Billion spent using mobile or tablet
Every year, the move to online grows
Some of what we offer
Data Driven Email
We have the technical skills in-house to take full advantage of changing consumer behaviour, refine your online presence and get the most effective use of your digital marketing budget.
We can take care of your marketing needs, but we have a fundamental belief that everything should work together, and that often means we prefer to work with your in-house or existing marketing team, augmenting their skills to get the most effective use of your budgets. We do this because marketing works best when the people doing it know your brand & your business. Use us for what we do best, and let others focus on what they do best.
From CRO to SEO
Getting more people to see your message and visit your website is only part of the challenge. We take a more joined-up approach, covering the entire customer journey. Our full service, includes the option to run split testing and track which messages, which emails, which search terms, and which customer journeys perform best. If part of that process isn't working at its best, we have the skills to analyse the data to determine and better alternative, and we have the designers & developers in-house to make the changes to optimise them.
Start getting you marketing working together today.
Informed by Data, Led by Creative
Through our experience and understanding of how each of the paid, earned and owned channels perform best, Narrative Industries have helped our clients reach a larger audience, reduce CPA and reduce advertising costs. We understand how to make SEO, paid search, social, email, mobile and content-marketing work together, towards a common goal, providing a more effective, coherent brand image. We know this because we have been doing it for years, with extensive experience, insight and a continuous cycle of creation & evaluation informing our approach to digital marketing.