Search Engine Optimisation


Narrative provide a comprehensive SEO service from our Bedford based studio.


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Competitive SEO

SEO is competitive. You want to be number 1 in Search Engines, and so does everyone else. When you take someone's place, they're going to want it back so you're going to need to do more than folow the SEO tips & tricks from a blog post to gain & maintain an advantage. That's where our  experienced SEO team can give you a competitive edge.


Strategic SEO

Modern SEO constantly evolves & changes, so staying ahead of your competitors requires a thought-out approach.  Our Bedfordshire based team have over a decade of experience dealing with the shifting rules of search engine optimisation and are ready to use that to your advantage.

SEO Best Practice

We follow best practice SEO techniques, taking advantage of the opportunites SEO creates and exploiting the features that search engines offer to deliver an optimised experience that bring more customers. There's no magic or blackhat SEO that will get you penalised here, just a deep understanding of what works best.


SEO Training

Your team knows what makes your business unique, so why not let them put that knowledge & experience to use? When appropriate, we offer advice & training in search engine optimisation to turn your team's insight into a tactical SEO advantage.

SEO

Search Engine Optimisation

LONG TERM VALUE
SEO serves a different purpose to paid search. Both have their place but organic traffic through SEO will keep coming, long after your ad budget runs out. Using them both strategically will deliver optimal results.

 

MAPS & MORE
What happens on your site is important, but it's not the only way to get seen by your customers and bring traffic. Getting correctly listed on Google Maps & Apple Maps provides greater search visibility and gives you a higher chance of discovery.

 

LOCAL SEO
For some businesses, optimising your web presence for local SEO helps your business reach the customers audience in your area. On a local level, small businesses can compete against bigger, national brands on a more level playing field.

SCHEMA
Making use of structured data will help search engines understand, categorise & display your products, events, FAQs & other information in the most useful, relevant ways. 

 

STRUCTURAL SEO
We build websites & ecommerce that support structural SEO, so your headlines, taxonomy, product 

SEMANTIC SEO
Semantic SEO is broad set of techniques that help search engines to match your web pages with the context of the users search.

 

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Ongoing Discovery

COMPETITOR RESEARCH
You can't win unless you know what you're up against. Competitor research helps you understand what you're up against, make informed decisions about what you can rank for, and pick the fights you can win.

KEYWORD RESEARCH
When it comes to organic SEO, it's rarely obvious what the optimal keywords to target are going to be for your business. Avoid wasting time & money chasing hotly contended keywords, and find the search terms where you can shine though.

 

MONITORING
We use a range of tools to track your search visibility across multiple search engines. We can see what's going up & what's going down. Monitoring helps us spot opportunities, and respond to lower rankings before they become a problem.

REFINEMENT
The data we collect informs decisions, so your website remains constantly  adjusted and improved to move up the rankings and stay there, and seize new opportunities as they arise.