Come With Me If You Want To Live

Narrative IndustriesThoughts

Yeah, yeah, yeah. A lot of people are talking about Google’s sale of Motorola to Lenovo but that’s not what’s interesting. The sell-off is really just Google having a clear-out and the word-on-the-street is that they were going to put Motorola on eBay if Lenovo said no.

The far more significant story slipped through without very much coverage: The purchase of DeepMind for somewhere in the region of $500 million.

Let me put this into context:

Google knows what you want because of your search history. Google has your email, your calendars & your docs while Google Drive has your files. Android is the most popular operating system for mobile phones and tablets and it knows where you are, who your friends are and what you’re doing. Google bought Nest to get into your home and Google Glass provides the eyes and ears they need to feed their voice & facial recognition systems. They even have self-driving cars. The recent purchase of DeepMind, an artificial intelligence company headed-up by a chess master, finally puts all the pieces in place.

Google isn’t trying to be Facebook, nor is it trying to be Apple; Google is finally becoming Skynet.


Listen, and understand. Google is out there. It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever.