News MediaBedford Independent

Hyperlocal News Website

The Bedford Independent is an innovative online news organisation with a simple goal: to provide relevant, hyperlocal news that serves the local community. The website employs a mobile-first design & structure, to exploit traffic social platforms. Although we have built much bigger, more complex sites, the Bedford Independent is one of those we are most proud to be involved with. In addition to the local news you would expect, the Bedford Independent has an advertising platform, local properties for sale, classified listings and a raft of new features planned for the coming months.

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Hyperlocal News Website
Local news for local people

Local news for local people

The traditional idea of local newspapers has been under pressure for a long time from many sides. The old, independently owned local newspapers were increasingly bought-up by larger parent companies to cut costs and improve efficiency. The downside of that was a centralisation with “local” news being managed from a city miles from the community it is supposed serve. On a national level, many local papers have disappeared or changed drastically and this was becoming the case Bedford.

As more people started to get their news online, the costs of distributing physical, paper copies became hard to sustain. Commercial pressures on large media companies & their detachment from the local communities created an unintentional side-effect: They tended to become digests of pooled regional news, often delayed and with genuinely local issues rarely getting the attention it deserves. Those who lived in Bedford town were not getting the local news that mattered to them. And without that information, local residents were less able to participate in local democracy in an informed way.

The team behind The Bedford Independent all live in the town and aim to bring genuinely local news about Bedford town (and a very small radius) to the local community. Their business model is modest but ambitious & sustainable, and they hope it inspire other regions to do the same in their area.

The Bedford Independent is a very significant and disruptive project.

Disruptive News

Disruptive News

The quality of its journalism, its strict sense of fairness & impartiality, and its ability to respond faster than its competitors are quickly gaining the Bedford Independent a large following locally. Within four months of launch, the number of unique users visiting the Bedford Independent website had grown to over 60,000 unique users per month, in a town with a population of 87,000 people.

Those users kept coming back, too, with up to 200,000 page views in busy months. To put that into context the biggest, established local print newspaper only prints & circulates 80,000 copies, most of which go straight into the recycling.

 

Bedford Independent

Genuinely local news helps strengthen & bind communities and Narrative are extremely proud to be chosen as the Bedford Independent‘s  web agency. We have been admirers of the team behind Bedford Independent for a long time. They have been conceiving & organising community events in Bedford, from Pop-Up shops & markets to Fun Palaces, live music events, film festivals and food fairs for around 8 years. Their pop-up shops drew attention to properties that had previously sat empty for years, leading to some of the shops being re-opened by successful businesses. Their locally-focussed activities have inspired others and they have been catalysts for reinvigorating a sense of community in the town.

Over the years, Narrative have been privileged to contribute, in our own small way, to some of their other projects including Bedpop, The Bedford Clanger & Explore Bedford, bringing our expertise as a web agency to help them achieve their goals.

Bedford Independent is their most ambitious and important initiative so far. It is a new model, specifically creating hyperlocal news that is relevant to its community and we believe they are the perfect people to make it a success.