Festival websites come with their own, unique criteria. The goal of the festival website is to provide a smooth and enjoyable experience for attendees, from the moment they book their tickets to when they’re looking back on their memories of the event. So a good festival website needs to consider quite a lot.
Narrative came on board to help get that under control. As well as helping to structure the content, provide a more coherent design, and make it easier to manage going forward, we also provided an events listings system that made it much easier to manage, displayed events in a more sensible chronological manner, and took bookings with the option to sell tickets.
Booktastic Children’s Book Festival Website
BookTastic is the children’s book festival. It started in 2014 as a small community project in Bedford, and has grown into an annual event with hundreds of children attending, and thousands more watching the streamed events online.
Amongst the various events is “Schools’ Week” – 5 days of the UK’s top children’s authors & illustrators entertaining & inspiring children about the magic of books. It’s a fabulous event and we’re very proud to be part of it.
Like many community events, BookTastic Children’s Book Festival is run by volunteers in their spare time. Starting-out in 2014 with a basic, free website, it became harder to manage the content & events listings as the event grew. Previous events were being deleted (not great for SEO) and there was no way to take payments for tickets or streaming licenses, which limited the Book Festival’s ability to generate income & become self-sustainable.
They had been doing everything manually & creating individual pages for each event. It “worked” but was time consuming, and unhelpful for users as they did not display in chronological order. People trying to book would have to email, then wait for a reply.