B2B Cleantech Brand
SPARQ System’s cleantech products are not aimed at consumers. Their customers tend to be clean energy businesses and solar power engineers who know about electronics. The branding design had to work across the usual business literature, presentations and packaging as well as embossed onto their products. It had to work small, large in one colour and be able to be moulded during manufacturing.
SPARQ Systems is a cleantech company based in Canada, creating innovative technologies that make solar power more efficient. They are at the forefront of the clean energy revolution, with a mission to reinvent industry standards for cost, ease of installation, reliability, energy harvest and advanced functions.
When SPARQ Systems secured $11 million in funding to launch their next generation of microinverter, they came to Narrative Industries to design a new brand for them.