Stone Island eCommerce
The team in charge of eCommerce for Stone Island UK were extremely aware of the brand’s needs, highly organised and exacting about what was required. The new eCommerce platform had to be fast, with a focus on mobile users and, above all, reliable. In addition they were looking at making savings on their previous supplier, who had tied them into long, expensive contracts with complex and confusing extra charges.
eCommerce: Stone Island Fashion eCommerce
Renowned for its culture of research, experimentation and innovative clothing design, Stone Island has grown from an Italian sportswear company into a leading global fashion brand. The brand develops new materials and production techniques, using advanced textiles across it’s menswear & childrenswear ranges, with over 60,000 dye recipes coming out of its laboratory of colour.
It’s understandable that a brand with such a reputation would have high expectations of their fashion eCommerce too, so, when their UK eCommerce platform started to become too inefficient and unwieldy, they came to Narrative for help.