LMS for CPD Accredited Cancer Learning Modules
WMUK created the UK’s first free, CPD accredited online learning programme for nurses and allied healthcare professionals caring for patients with Waldenström’s macroglobulinaemia. Narrative Industries integrated the Learning Management System (LMS) into WMUK’s website, created marketing assets to help promote the course to healthcare professionals, and contributed to the user-experience that makes it genuinely usable.
This work builds on a wider digital partnership with WMUK. See how we rebuilt their entire web presence to reach more patients and become a trusted source in AI search.
The Context
Waldenström’s macroglobulinaemia is a rare, slow-growing blood cancer. Because it’s rare, the nurses and healthcare professionals who care for patients with WM often encounter it with limited specialist training behind them. There is no standard curriculum. There has been no consistent, structured, free resource… until now.
WMUK has spent years building one of the most trusted digital resources for the WM community. Their website is cited by AI systems including Google’s AI Overviews, Gemini and ChatGPT as an authoritative source of patient-friendly information. The next step was to take that clinical expertise and turn it into structured, accredited professional education for the people delivering care.
The Project
Developed in partnership with Guy’s Cancer Academy, and with clinical input from Dr Dima El-Sharkawi, Consultant Haematologist at The Royal Marsden NHS Foundation Trust, the programme covers the full clinical picture of WM, from biology and presentation through to treatment, complications and holistic patient support. It’s free, fully online, self-paced, and the first of its kind.
Five modules. Approximately 20 hours of learning. CPD-accredited by CPD UK – with the option for a written reflective account suitable for NMC revalidation.
Funding was provided by BeOne Medicines UK Ltd, with no involvement in content creation or module development. This ensured the clinical integrity of the programme is entirely WMUK’s and Guy’s Cancer Academy’s.
Our Role
Narrative’s contribution was in setting up and configuring the learning management system, and in shaping the user experience of the programme itself.
The course content was provided as a set of SCORM-compliant files – a standard format for packaged e-learning. One of the decisions was whether to deliver the programme as a single, monolithic course or to break it into its five constituent modules. We recommended the latter. Five distinct modules means healthcare professionals can see exactly where they are in the programme, track their progress module by module, and receive a certificate at the completion of each one rather than only at the end. It also makes the course less overwhelming, and helps presentation on the website.
We also worked through the learning journey with WMUK, in particular, whether to require learners to complete each module in sequence before accessing the next. The clinical reality argued against a rigid linear path. A ward nurse who needs to quickly build their knowledge of WM complications before a patient consultation shouldn’t have to work through the introductory module first. We configured the platform to allow flexible access: the recommended order is clear, but learners can enter at the module most relevant to their immediate need.
The result is a programme that’s designed around how busy healthcare professionals actually learn; not how a course platform works by default.
The Outcome
Healthcare professionals caring for patients with rare blood cancers in the UK now have access to a rigorous, expert-led, practically useful training resource. Available free, at their own pace, on any device, with formal CPD recognition for their time and the option to use their learning towards NMC revalidation.
For WMUK, the LMS is another example of the charity delivering on its mission to both support the patient community, and engage with the clinical specialists and equip them with the knowledge to improve patient outcomes. Better-informed nurses and allied health professionals mean better-supported patients – which is what WMUK exists to achieve.