Narrative IndustriesGlossary of Web Terms

A generic term that literally means “The things that are held or included in something” but, in terms of a website, relates to the text, video, audio, images, downloadable PDFs etc. that populate your site. Ideally your content strategy should ensure all content is relevant and of interest to your targeted audience so that it provides some value or worth for them, often in the form of information, inspiration or entertainment.