What is Multi-Variate Testing?

The film Groundhog Day came up in a pub conversation the other day. In the 1993 comedy feature film, Groundhog Day, Bill Murray plays Phil Connors, an arrogant, egocentric TV reporter assigned to cover the annual Groundhog Day event in a small …

What is a Conversion Funnel

A conversion is when someone, e.g. a visitor to your website, does something you want them to, e.g. signs up to your newsletter, makes an enquiry, buys a product etc). A conversion funnel is just a way of describing the …

What is Online Reputation Management?

You’ve got a great product or service. Your customers are happy, your staff are content and your ethics are above reproach. You’ve spent a long time nurturing your website’s SEO until you sit comfortably in top search results but then, …

What is Content Marketing

Part of the Glossary of Web Terms More than just generating blog posts and stories, Content Marketing is the use of targeted content, distributed through various channels, to achieve specific marketing goals. Content marketing is widely considered the next phase of …

What is the Mobile Web

The mobile web, is a generic term – like the terms “one foot experience” or the “third screen” – that refers not just to websites that are suited to mobile devices but also to the behaviour and mindsets of the …

What Does Keyword Mean?

In simple terms, Keywords are the words (or search terms) people use to search. It’s what they type into Google or Bing etc. If you want your website to show up when people search for a specific keyword, that keyword …

What is Responsive Design

Responsive is a design approach that ensures websites display correctly across the plethora of devices and screen sizes that people use. Responsive design creates an optimal viewing experience on practically any device and does not require any complex server side …

What is a Call to Action

A call to action (CTA) is a specific instruction meant to prompt a user to perform a specific task. Usually in the form of a banner, button, or some type of graphic or text, they are used to drive visitors down a …

Digerati

Something of a pejorative term, the Digerati is a name for the collection of people who are visibly concerned with all things digital. The digerati may include famous computer scientists as well as tech magazine writers and technical artists. A …

What is a Social Media Profile?

A profile is the information you give about yourself when you sign up for a social networking site. It’s what used to be referred to as account information but, as the level of personal details increased, the term profile became …

Reach

Reach is the number of unique users, stated as a percentage of the target market, who have viewed your content ( post, tweet, status update, etc) or   online advertisement (like a banner ad).  

Robots

Robots, bots, crawlers or spiders work for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. They follow links, some can run javascript and most of them hate Flash.

Robots.txt

A Robots.txt file is just a text file that sits on your site and tells the search engine bots to ignore certain folders, such as the admin of your Content Management System. The point of a robots.txt file is to …

What is on-site SEO?

On-Site SEO is the area of search engine optimisation concerned with what happens on your site. Partly to do with content and partly code structure, on-site SEO ensures all the  boxes are ticked regarding where and how often keywords appear, …

Search engine results page (SERPS)

As the name suggests, these are the results pages that you get on a search engine. Go to any search engine and type in a keyword and press search. The search engine results page (SERP) is the page that comes …

What Are Vertical social networks?

Vertical networks (or vertical social networks) connect people who have very specific interests or passions. To be considered a vertical network, the focus of that group must be a specific niche, but the breadth of that niche can be quite …

Semantic Web

Part of the Glossary of Web Terms The Semantic Web is a project under the direction of the World Wide Web Consortium (W3C) which aims to extend the current Web and will allow you to find, share, and combine information …

Content

A generic term that literally means “The things that are held or included in something” but, in terms of a website, relates to the text, video, audio, images, downloadable PDFs etc. that populate your site. Ideally your content strategy should …

eBooks / e-books

e-books or ebooks are electronic versions of books which can be downloaded from the internet and read on your PC or hand held device. Originally developed to be compatible with screen readers for visually impaired, they are now the standard form …

Google Bomb

Google Bomb or Googlewashing is when a group of people collaborate to get Google to associate a specific keyword with a particular link, image, person or site. When done successfully it’s known as a Google bomb and was brought to …

GoogleWhack

A game where you find a unique combination of words that brings up one result. Ideally you then complete the game by telling the site owner they are a GoogleWhack. The comedian Dave Gorman made a film and comedy routine …

What is a Conversion Funnel?

A Conversion Funnel is a pre-planned set of steps (a journey) that is optimised to take the visitor down a specific path, most commonly as part of a digital marketing strategy. The end result may be a purchase or a …

What Does Organic Search Mean?

Organic Search (or Natural search) results display websites that aren’t paying to have top position – as opposed to the sponsored ads. Getting good organic search results is the goal of SEO and requires a balance of on-site and off-site optimisation. …

What Are Business Blogs?

Blogs that are written by companies and organisations are known as business blogs. A number CEOs of major organisations blog, and some businesses encourage their staff to do the same. It can be a powerful way to communicate directly with …

What is Off-site SEO?

Off-site SEO is the side of search engine optimisation concerned with what happens away from your site, most commonly getting inbound links. While there’s a lot of issues surrounding inbound links and companies selling them, Google ranks websites according to …

Infographics

Information displayed through graphics. Most commonly this will be a jpg/gif showing statistical data in a visually pleasing and easy to understand way. The goal of the best infographics is to render complex data into self explanatory visuals.

Blogs

A shortened form of the word weblog, blogs are easy to use, self-publishing platforms that have grown to cover practically every aspect of human interest. Micro-blogging (Twitter), photo blogging (instagram), vlogs (video blogs) and other variations have sprung up. Usually …

Content Management System

A Content Management System (CMS) is software that allows the owner of a website to edit and add content ( text, images, video etc ) usually through a web browser interface. CMS take many forms but they all remove or …

Atom (RSS)

Many people like to subscribe to a web site using an aggreator or newsreader so they can see  new articles from a range of places in one place without having to go to the site. If you provide a feed …

Landing Page

The page a visitor arrives at when they click a link in an email, a banner advertisement or other promotional content. This may be a page on your site or a specific microsite and there is an entire strategy to …

What is a Content Aggregator?

An aggregator is a piece of software (or website) which collects news from other websites, blogs, podcasts and vlogs and makes them available all in one place. At one time these offered SEO opportunities and would rank quite highly in …

Call to Action

A call to action (CTA) is a specific instruction meant to prompt a visitor to perform a specific task.

Bounce rates

There can a number of reasons for a high bounce rate, from bad design to lack of relevance or just that the visitor found exactly what they came for on the first page

What is Black Hat SEO?

With recent advances in search engine algorithms, black hat SEO has become almost impossible and many of the techniques commonly used (and still sold to naive webmasters) will actively undermining your search position.

Analytics

Analytics are essential in setting benchmarks & evaluating the success of your online strategies.

What is Astroturfing?

The practice started as an underhand marketing trick but is increasingly common in the strategies of less scrupulous political groups and lobbyists attempting to disrupting intelligent debate