Under normal circumstances, we only provide photography as part of larger digital projects but, when Wrangler approached one of our founders with a request, it was hard to say to no.
The long-established fashion brand, used our photography in their AW17 T-shirt designs, sold through their fashion eCommerce store. A professional buyer for Wrangler was seeking-out fresh new creative work and stumbled across the photograph of one of our founders, Chris Smith. They approached him to use several of his images in their Collab Tees range.
The photos Wrangler wanted for their Collab Tee range of menswear were from the more experimental, abstract end of Chris’s work, including photos of brutalist architecture and dream-like abstract distorted images.
Fashion plans further ahead than most industries, so we were under non-disclosure for a long time before the range was finally released.
Sadly the t-shrts are no longer available, as they were only out for Autumn Winter 2017.