Black Hat

Using techniques of dubious integrity to get results. Most commonly associated with getting search engine rankings by tricking the system but also applies to almost any dishonest or non-transparent practice. These include getting fake Facebook fans, fake comments and ratings as well as technical tricks.

With recent advances in search engine algorithms, black hat SEO has become almost impossible and many of the techniques commonly used (and still sold to naive webmasters) will actively undermining your search position.