What is Off-site SEO?

Narrative IndustriesGlossary of Web Terms, Search

Off-site SEO is the side of search engine optimisation concerned with what happens away from your site, most commonly getting inbound links. While there’s a lot of issues surrounding inbound links and companies selling them, Google ranks websites according to authority so a hundred links from generic websites won’t be as powerful or effective for SEO as one link from an authoritative source.