One page view can easily rack-up a lot of “hits” ths way. This page, for example, generates approximately 30 “hits” on our server every time someone views it.
Hits are a very useful statistic to understand the load on your web server, and to help you optimise pages for performance and load times, but they are completely irrelevant to the popularity of a page/website.
It’s surprisingly common for people to unintentionally use the word “hits” when describing the popularity of a website or page, when they should be using “page views” or “visits” instead. Sometimes this is a genuine mistake, but it is worth checking they are looking at the right data to get to their information.