Origins of Blue Monday - the most depressing day of the year

Origins of Blue Monday

Narrative Industries Marketing

Blue Monday has become a regular in marketing calendars, with thousands of brands jumping on “the most depressing day of the year” every year… but the origins are not quite what they seem.

Hidden Netflix Genres And The Paradox of Choice

Narrative Industries Marketing, Strategy

You don’t get many surprises with Netflix. Netflix won’t, for example, suddenly pop a list of Japanese action movies into your results just because they have them available, because that would be unexpected to most of its customers. Netflix aims to provide …

SEO Tips for Small Businesses

Narrative Industries Marketing, Search, Thoughts

Search Engine Optimisation is one of the fundamentals of any digital strategy but SEO specialists can be expensive so, as a web consultancy, we’re regularly asked what small business owners can do for themselves. We put together the following short …

Keep Taking the Tablets

Narrative Industries Marketing, Strategy

Even The Economist is reporting on it: tablets & smartphones have taken over and they’re changing the way people use the web & buy online, but it’s surprising how many organisations have yet to make the changes necessary to take …

Narrative Web Consultancy

The end of organic keyword data?

Narrative Industries Marketing, Thoughts

Well, you could certainly call this big news for SEO. Google is now redirecting ALL traffic to https. This means that all search terms will now be encrypted, even for users who are not signed in, which means that Google …