eCommerce at Creative Bedfordshire

Narrative Industries Strategy, Thoughts

We’ll be talking eCommerce for the small, creative business (with a focus on Shopify), at the Creative Bedfordshire event on 3rd Nov at the Gordon Arms on Castle Road, Bedford. To find out more about what we can do for your business, …

Hidden Netflix Genres And The Paradox of Choice

Narrative Industries Marketing, Strategy

You don’t get many surprises with Netflix. Netflix won’t, for example, suddenly pop a list of Japanese action movies into your results just because they have them available, because that would be unexpected to most of its customers. Netflix aims to provide …

sales through mobile and tablet plateau

Online Sales Through Mobile & Tablet Plateau

Narrative Industries Strategy

It looks like the the way in which we buy online is beginning to settle down. While, overall, online continues to take more share of all UK retail sales, more and more people have been opting to buy through their mobiles & tablets …

The OED gets more responsive

Narrative Industries News, Strategy, Thoughts

People can be averse to change, even when that change is necessary & inevitable. The recent news that the Oxford English Dictionary is adding twitterati and meh have caused a bit of a fuss on the interweb because of this aversion to change, however …

Shopify for Charities

Shopify for Charities

Narrative Industries Strategy, Thoughts

The Technology Trust is offering charities a cut-price deal on Shopify, the cheap & powerful eCommerce platform, so we thought it was a good time to pass on some of what we’ve learned building successful eCommerce sites with Shopify. The Technology …

Google Wants You To Support Smart Phones

Narrative Industries Strategy

You know what it’s like: You’re browsing on your smart phone and see a link to something really interesting; you click it and, suddenly, you’re redirected to a cut-down mobile site that refuses to show you what you were looking …

Creative Domains

Narrative Industries News, Strategy, Thoughts

  Having a memorable domain name is one of the recommended requirements of a decent website but you might have noticed that almost every domain name you can think of has already been taken. The problem is that there was …

The End of Windows XP

Narrative Industries Strategy

What does it mean to your business? Windows XP was released in 2001 and has been Microsoft’s most popular operating of the last decade. It was stable, reliable and, for many businesses, there was no financial benefit in upgrading to …

Keep Taking the Tablets

Narrative Industries Marketing, Strategy

Even The Economist is reporting on it: tablets & smartphones have taken over and they’re changing the way people use the web & buy online, but it’s surprising how many organisations have yet to make the changes necessary to take …

Shopify extends into POS

Narrative Industries Strategy, Thoughts

We’ve used several eCommerce solutions over the years but have been very impressed with newcomer Shopify. Shopify provides a low-cost entry point into eCommerce; for as little as £20 per month you can get a fully functional, very respectable, easy to use …

Speed

Narrative Industries Marketing, Strategy

Some things in life are best done slowly. Loading web-pages isn’t one of them.

Responsive Design

Narrative Industries Strategy

Around 8,000,000 people in the UK use their smartphones to access the Internet every day*. Almost 50% of all mobile phones in the UK are smartphones (that’s around 23 million). £830million is being spent online in the UK, every week, and 20% of that is through mobile devices. It’s time to understand how the mobile web & mCommerce impacts your business.