In this post, we’re going to explain what Instagram polls are and how to use them for your business.
One of the most powerful features that Instagram stories offer is the Instagram poll option. You can use Instagram polls to gather your customer’s opinion on something but there’s a lot more you can do, including a swipe-up link to drive people to your website.
You don’t need to be a big business to benefit from Instagram polls; say you’re an amateur carpenter and you want to find out if people would be interested in buying your pieces, once you have a small (but relevant) following you can use your stories to promote your work and ask questions like ‘would you buy this for your house?’ or ‘would you want to have a desk like this?’ etc using the poll feature. It works like an easily accessible customer survey that causes no inconvenience to your customers.
You can see how many people voted to give you an understanding of how many of your followers actually feel that way which is useful to you as you could have 100% votes for yes from 2 people or 100.
Once people have placed their vote, they can see what percentage of people voted the same or opposite to them. However, unlike you, those taking part can’t see who voted or how many were involved.
After 24 hours, the story will disappear to your followers however it will remain in your archive where you can look at the story and see your results. See the examples below for how it works and where to find your archived stories.
From the results, you can create reports or summaries based on what you’ve found out and then make informed decisions about what to do next.
Using the poll feature, you can drive people to your website. From the example below, you can see that 77% of people wanted the coffee table so knowing this information you can then leave them to your website with the swipe-up link, taking them to that product page.