In this blog, we will be talking about creative ways to successfully use the Instagram location feature for your company.
Among the many stickers available on Instagram they also offer a location sticker. As a company, you want to be as broad as you can with this when tagging a location but also stay relevant. Don’t use a small, unsearched for location or too large a location as it will be likely your story won’t be as relevant or what people are looking for when they search for the area.
For example, using the Instagram location sticker to tag somewhere like ‘London’ may be a bit too broad. If you are in a specific part of London then tag that, because people using Instagram are more likely to search for this and then see your post because it’s not as much of a common location tag. On the other hand, don’t take it to the other extreme. Keep your location relevant but not so niche that barely anyone will search for it.
Using the Instagram location sticker, you can piggyback on the back of other events going on in the area. With big events, you are likely to get a high volume of searches for the location that it’s happening in. A good way to lead people to your Instagram page would be to put an interesting, eye-grabbing post up on your story and tag the location. People searching for this would come across your Instagram story and could potentially become interested in your business.