Instagram’s Countdown Feature for your company

In this post, we are going to discuss ways to use the Instagram countdown sticker for your business.

Getting your customers hyped up about something new and exciting to do with your business is hard and takes time. Instagram offers a little feature on their stories that makes that slightly easier. A countdown sticker was added to Instagram’s stories in early December 2018. This allows you to create and save a countdown towards a future event which your followers can then share or have the option to save and get reminders about it.

When your story disappears after 24 hours, the timer is stored in your stickers ad you can apply it to the new/follow-up stories.

Below is an example of an Insta-story with a countdown towards a party or event. Over time, you can post updates to preparations, posting updates that all share the same countdown sticker until the big day.

There are little adjustments you can make to your Instagram countdown sticker like changing the colour, size and where it appears on the page to suit the theme of your subject and post.

Say you were an amateur craftsmen and were slowly but surely becoming more successful. You have 3 set products that you make for your customers but you’ve created something new and different to offer them. You could use the Instagram countdown feature to get your customers excited about the release of this new product. This not only creates hype around your the big reveal but it gives your customers a sense of privilege that they get to be the first to see your new masterpiece.



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